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Case Study
31-Location Deli
How Groucho's Deli® nearly doubled digital ordering revenue and dominated local search across 31 locations.
In 2023:
For an 85-year-old neighborhood deli brand with 30 locations, guest relationships are everything, but keeping up with the constant stream of incoming reviews had become overwhelming and time-consuming.
Groucho's partnered with Marqii's Managed Review Response to deliver personalized replies at scale, combining AI efficiency with Human Hospitality Intelligence. Response times dropped, ratings climbed, and Groucho's gained a clearer window into what guests were saying across every location.
244 Review Responses
Per mOnth Generated with Marqii's Managed Review Response
2 Weeks
(75 Hours)
Each Manual review Responses Takes an estimated 3-5 minutes
69% Increase
in response rate, even as review volume doubled
4.6 Stars
Avg rating went up over .2 points = appearing more frequently in "best" restaurant searches
Update Feb 2024-Feb 2026:
Revenue Growth + Continued Scale
Since the original case study, Groucho’s has added 1 location and the Marqii partnership has grown with it. Two years of optimized listings, accurate menus, and managed review response have compounded into a measurable revenue story: first-party digital ordering revenue is up +85.7% and order volume up +75% compared to the prior baseline. Organic search now drives 52% of all website traffic and 58% of all digital ordering revenue, a direct signal of what consistent listing optimization can do.
+85.7%
First-party digital ordering revenue growth
75%
Digital order revenue outpaced volume - meaning higher spend per visit
58%
Of all digital ordering revenue driven by organic search - the direct result of listing optimization
98.8%
Review response rate - Up 23% from the priod Period
8.9M
Total listing engagements across Google, Yelp, Apple Maps, Facebook, and Bing
381+ Days
Staff time saved and redirected from digital housekeeping to guest experience
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